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NEW CHALLENGE PARISoffers you timeless and elegant products for your collection vehicle made by craftsmen. NEW CHALLENGE PARIS dusts off the traditional aesthetics of exterior and interior equipment parts of vehicles from the 60s and 70s by offering professionals or individuals unique pieces.

NEW CHALLENGE PARIS and its craftsmen form a team of enthusiasts always ready to produce high quality parts while respecting the specific spirit of old vehicles.


All brand products are made in France.



After a long experience in the automotive industry and more specifically in the field of Materials,

Williams URGEN decided to use its knowledge for the creation ofNEW CHALLENGE PARISin order to offer unique pieces using noble materials such as leather, horn, wood,   feathers,... while promoting the know-how of French craftsmen.

All brand products are made in France.

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